Ford Plastic Surgery is a Toronto-based practice bringing surgical expertise and personalized aesthetic care together in a welcoming, thoughtful environment.
Project overview
Ford Plastic Surgery needed a digital experience that reflected the quality of its care while helping patients explore a broad range of aesthetic treatments. As lead UX designer, I organized the experience around clear procedure categories, approachable content, and accessible next steps. Surgeon profiles, treatment information, and before-and-after photography give patients context as they consider their options. The design brings the surgical practice and St. Thomas Aesthetics together in one cohesive experience, with consultation requests and pricing tools woven into the patient journey.
Challenges
The core challenge was balancing a premium visual identity with the clarity patients need when considering aesthetic care. The site had to introduce the surgical team, explain a wide range of procedures, and give the med spa its own presence within a cohesive brand. I used a clear content hierarchy, generous spacing, and prominent navigation to make the experience approachable across desktop and mobile. Clear procedure categories help visitors find relevant information, while surgeon profiles and patient galleries support their research. Consultation prompts provide a consistent next step as patients move from exploration toward an inquiry.
Results
The finished website brings Ford Plastic Surgery's team, procedures, and med spa into a cohesive digital experience. Patients can explore treatment options, get to know the surgeons, and browse before-and-after photos before making an inquiry. Clear navigation and prominent consultation prompts support the journey from initial interest to contacting the practice. The visual design pairs refined typography with warm imagery, reflecting the in-person setting while giving patients a practical way to research care, consider their options, and take the next step.
Ford Plastic Surgery is a Toronto-based practice bringing surgical expertise and personalized aesthetic care together in a welcoming, thoughtful environment.
Project overview
Ford Plastic Surgery needed a digital experience that reflected the quality of its care while helping patients explore a broad range of aesthetic treatments. As lead UX designer, I organized the experience around clear procedure categories, approachable content, and accessible next steps. Surgeon profiles, treatment information, and before-and-after photography give patients context as they consider their options. The design brings the surgical practice and St. Thomas Aesthetics together in one cohesive experience, with consultation requests and pricing tools woven into the patient journey.
Challenges
The core challenge was balancing a premium visual identity with the clarity patients need when considering aesthetic care. The site had to introduce the surgical team, explain a wide range of procedures, and give the med spa its own presence within a cohesive brand. I used a clear content hierarchy, generous spacing, and prominent navigation to make the experience approachable across desktop and mobile. Clear procedure categories help visitors find relevant information, while surgeon profiles and patient galleries support their research. Consultation prompts provide a consistent next step as patients move from exploration toward an inquiry.
Results
The finished website brings Ford Plastic Surgery's team, procedures, and med spa into a cohesive digital experience. Patients can explore treatment options, get to know the surgeons, and browse before-and-after photos before making an inquiry. Clear navigation and prominent consultation prompts support the journey from initial interest to contacting the practice. The visual design pairs refined typography with warm imagery, reflecting the in-person setting while giving patients a practical way to research care, consider their options, and take the next step.